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PATTERN GROUP OFFICIAL PARTNER OF ARTISSIMA 2022 AND JOINS THE "MADE IN" PROJECT

November 7, 2022

Pattern Group Official Partner of the twenty-ninth edition of Artissima International of Contemporary Art of Turin, the only one in Italy exclusively dedicated to contemporary art.

A choice that highlights the company's connection with its territory - not for nothing the name "Made in" - and with art in general. Catalyst of experiments and research on an artistic level, Artissima is in fact internationally recognized for its attention to experimental practices, a closeness therefore strongly felt by Pattern Group which has always defined itself as a company of "technological craftsmen".

THE "MADE IN" INITIATIVE

Pattern Group, together with 3 other Turin entrepreneurial realities, chooses to participate in the Made In initiative by Artissima to confirm the attention to the growth and training of young talents and to consolidate the relationship between art and business.

Starting from the idea that company know-how and the specialized production processes constitutes a resource for the artist's production of the work of art, Made In aims to create an Academy for young artists that allows them to live in the company and to assimilate and incorporate, within their research, the technological and operational knowledge around them.

The initiative was announced on Sunday 6 November during the dedicated talk, in the presence of the Turin Chamber of Commerce, which was attended by Luca Sburlati - CEO of the Group - and which represented the beginning of a project that aims at the realization of four works that will encompass the company's production process within production.